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Of course, talking about yourself is much easier, you know the company well, the range of products and services offered, but these are all topics that are of little interest to users, especially in the initial stages of the purchasing process. They only care about understanding if you are able and how you plan to help them overcome a certain challenge or resolve a difficulty. commercial-language-development When choosing the language to use on the homepage and in the main sections of the site, forget about jargon, technical or sector-specific expressions. Keep communication simple, as clear as possible.
Visitors don't have time to decipher code or try to interpret what you've written, and no concept so Photo Editing Services complex that it can't be explained in a couple of sentences should be added to the most important page of the website. A useful exercise in these circumstances is the red and blue test: try to circle in red everything that talks about you, for example first person verbs, the name of the company and products/services and highlight in blue instead. any reference to prospects and customers. In this way you will have a clear audience and you will know where excessive self-referentiality needs to be remedied.
The goal is to have 90% of the circles blue and only the remaining red. Testimonials in the right places In the paragraph dedicated to storytelling we reiterated the importance of the structure of the stories to be communicated, in a correct and complete sequence. A rather recurring habit in B2B is to insert testimonials from satisfied customers, case studies, awards received and successes achieved at the top of the page. Being proud of your achievements is more than legitimate, vision of how much you have managed to shift the focus on your target but prospects are not ready for this type of message.
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