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The Clubhouse boom raises several questions, both regarding its weaknesses and the many opportunities just waiting to be explored. The most frequent question at the moment is " how to make money on Clubhouse ?", referring to the possibilities of monetizing with this new social network. Additionally, brands are starting to wonder whether to include Clubhouse in their marketing strategy. Although the dynamics are still to be investigated, the new social network allows you to have a concrete tool for networking , dialogue , telling stories and discussing ideas , in a historical period in which social distancing has made it more important than ever to have someone to talk to; create moments of dialogue and direct interaction with influential people and opinion leaders, stimulating users to connect to find exclusive information.

New stimuli and trends; develop real audio communities in which to spread messages photo editing servies of trust and consolidate brand values, as well as brand awareness and credibility; identify new ways of interaction and touchpoints with your target, giving rise to dynamics of audio based communication and professional storytelling , or even new types of influencers capable of exploiting their voice to attract and engage followers; create training, brainstorming and learning moments that are also useful for employees, offering them a space for expression. THE WEAK POINTS OF CLUBHOUSE However, there are some critical issues and aspects not to be underestimated that could prove to be a double edged sword.



As for weaknesses, in fact, the new social audio has already raised problems and doubts regarding privacy and data processing especially in China where it is having great success , raising several concerns due to some vulnerabilities found by the Stanford Internet Observatory . influencer clubhouse.jpg A further critical point lies in understanding which generations the proposed audio content can actually have an appeal on and which new ways of interaction will allow users and followers to be attracted. Certainly, the platform is well suited to decreeing the birth and success of new types of influencers , just as the figure of the moderator could become a full fledged profession.