Platforms marketers should keep an eye

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What matters are only the facts, and these teach us that we need to study our target audience and their needs well. Reach the target . Creating excellent quality content is not enough. The audience to which the brand is aimed must also be able to find them easily. If we refer to web content, articles on the institutional website and posts on the company blog can be optimized from an SEO perspective. Another way is to publish the contents also on social networks, selecting exclusively those that are the most used by the public that the brand wants to involve. Achieve marketing goals . The purpose of creating branded content is, obviously, to achieve the set strategic objectives.


Every single piece of content published online must be seen as a building block that joins all the others, and which is intended to help the brand achieve its planned results. Base the content on an original idea . The brands that truly achieve notable results are those that make   Mobile Phone Number  the originality of their content one of the cornerstones of corporate branded content marketing. Old ideas, even if successful, sooner or later stop exciting the public and they get used to it. Continuously create new paths, just as original as the old ones. Adapt the content to the brand voice . Originality is needed but the essential requirement is that the content reflects the values ​​and history of the company.





Sources: www.thevortex.it and www.comunicaresulweb.com Elena Galimberti Elena Galimberti "The commercial feeds surreptitiously on the consensus and audience obtained by the medium and the editorial product of which it is a parasite. Branded content is the evolution of the advertising species. A clean, meritocratic way in which the brand finally takes the qualitative and editorial responsibility of the narratives it produces, and which therefore has the honest ambition of meeting the public's approval". (Alberto De Martini, AD Red Cell) Press Elena Galimberti Elena Galimberti Social Media 8 new social media  on in 2023 How the Twitter algorithm works: the formula revealed 11 Alternatives to Google Analytics for Analyzing Your Traffic Data What are the best times to post on social media?